WooCommerce BOGO Deals: How to Create + Real Examples

Let’s be honest—customers don’t get excited about 10% off coupons anymore!

They want real wins. Instant rewards. A special deal that makes them feel like they’re beating the system.

That’s why BOGO (Buy One Get One) offers are such a game-changer!

It’s simple, bold, and proven to drive sales like crazy. (No, seriously—BOGO deals are the #1 favorite discount among shoppers.) 

In fact, research from Capital One Shopping shows that 66% of shoppers make purchases they weren’t originally planning to just because they get a BOGO offer!

So, you are really leaving money on the table if you are running a WooCommerce store without any BOGO strategy.

Are you ready to turn your visitors into paying customers? Let’s talk about why BOGO offers work and how you can start using them the smart way!

What is a BOGO (Buy One Get One) Offer?

Picture this: A customer adds a product to their cart—and bam! They instantly get another product for free!

Yep, that’s BOGO!

BOGO stands for Buy One Get One. A BOGO offer means that when a buyer purchases one product, they will get another one for free or at a discounted price. 

For example, you could offer something like “Buy one shirt, get another free” or “Buy two pairs of shoes, get a third free.”

So, why does it work? 

Human psychology!

People love the feeling of winning! And, BOGO taps into that thrill in the most perfect way. It gives customers the feeling that—”I’m getting more for less!” 

Simple? Yes. Powerful? Absolutely!

In essence, BOGO offers are a win-win for both the store owners like you and the customers. You increase your sales, and they get more value for their money. It’s a strategy that can turn random website visitors into loyal customers and drive your business forward.

Why Use BOGO Deals in WooCommerce?

Because it’s what the customers want!

BOGO isn’t just a discount—it’s a growth hack. It not only keeps your customers happy but also boosts your overall sales. In this section, we’ll present the top reasons why the smart WooCommerce store owners use BOGO in their online store.

1. Attract New Customers: An enticing Buy One Get One (BOGO) offer can draw first-time customers’ attention the most. People are more likely to make purchases when they perceive a good offer. A report by Statista indicates that approximately 93% of buyers utilize at least one discount or coupon code throughout the year. It clearly shows how much discount offers influence customers’ buying decisions.
2. Instant boost in sales: Customers are more likely to buy when they feel they’re getting extra value. Those extra values trigger the impulse buying tendency of the website visitors. The Economist reports that buyers purchase 73% more when they get a free bonus pack. So, it is clearly understandable why BOGO works! 
3. Move slow inventory: Got products gathering dust? BOGO them out of the warehouse. The BOGO promotion is one of the most effective ways to move excess stock. If your SaaS business has underperforming products, bundle them with a popular item to boost sales for both.
4. Increase average order value: Shoppers are often motivated to add more to their carts to qualify for the best deal. Specifically, it happens the most when the store owners are promoting conditional BOGO offers like “Buy two items and get 50% off on the third item.” It convinces the customers to purchase more in order to unlock the discount. Overall, it increases the average order value (AOV) of your eCommerce store.
5. Create urgency: The eCommerce store owners offer the BOGO deals for a very limited time. It triggers the FOMO and creates a sense of urgency. Thus, it leads the customers to act first. This strategy hits even more when the store owners add a countdown clock to the WooCommerce product page.
6. Build loyalty: Every big company like Apple, Google, or Adobe sells the experience, not products! How do they do it? Because they have a loyal customer base, who wants to experience their product. If you also want to build such a loyal customer base, there’s no alternative to providing the best deal. Once a customer gets a great deal, they are most likely to come back for more!
7. Lower cart abandonment: Nowadays, cart abandonment has become one of the worst nightmares for every eCommerce owner. Entrepreneurs are following hundreds of strategies to reduce the cart abandonment rate. However, the most effective strategy is often overlooked by entrepreneurs, and BOGO is the secret strategy here. A juicy BOGO deal can be the final push shoppers need to hit the “checkout” button.
8. Stand out from the crowd: In general, most of the eCommerce website owners offer generic discounts like 10% discounts or flat 20% discounts. The current eCommerce market is flooded with this type of generic discount. But when you throw in something extra via a BOGO deal, it offers twice to the customers. And it instantly makes your offer way more unique than the competitors! It’s louder, bolder, and quite harder to ignore for the customers. That kind of offer doesn’t just compete—it dominates the market and surpasses your competitors. You know, while everyone else runs boring discounts, you’re offering double the goods.
9. Flexible for promotions: Another major reason behind the popularity of BOGO deals is the flexibility. You know, most of the sales, like Christmas sales or Black Friday sales, are very seasonal. On the contrary, you can run a BOGO sale at any time of the year. So whenever you are launching a new product or want to sell more products in a short time, just launch a decent deal and let the sales soar!
10. Enhance Brand Perception: Every discount offer says a lot about your brand. It not only gives discounts, but a great and irresistible deal makes your brand look confident, customer-focused, and worth buying from. That’s why customers are more likely to purchase from your store again and again. 

Overall, the BOGO deals in your WooCommerce store are not just for boosting sales but also for building a stronger, more loyal customer base.

Types of BOGO Offers You Can Create (with Examples)

In the WooCommerce industry, BOGO is not limited to generic “Buy One Get One Free” offers. Here, you have the flexibility to create hundreds of variations in order to make your customers feel even more rewarded.

In this section, we’ll break down the most popular BOGO deals along with an example and ideas for when to use this offer. 

1. Buy One, Get One Free (BOGO Free)

This is the most common and classic example of BOGO. It means whenever a customer purchases a product, they will get another one for free. Point to be noted, the second product will also be the same as the purchased product. It’s a simple and no-brainer BOGO offer.

Example: Buy one pen, get another pen for free.

Best for: This type of discount is perfect for fashion items, personal care products, consumables, SaaS products, and overall, the high-margin products.

Why it works: People just love to pay less! When someone has the opportunity to pay only half the price for a product, they are most likely to purchase it. Besides, consumers love the word “FREE”. So, it also gives a dopamine boost whenever they get something for free!

2. Buy One, Get One at a Discount (e.g., 50% Off)

The “Buy One, Get One at a Discount” offer is a slightly updated version of the previous Buy One Get One (BOGO) offer. In this BOGO strategy, shoppers usually get the second product at a discounted price instead of getting it for free. This type of offer usually provides more control over your profit margin, as well as making the customers feel generous.

Example: Buy one sweatshirt and get the second one for 50% off.

Best for: Apparel, home decor, accessories, etc. 

Why it works: This is a win-win offer for both customers and eCommerce website owners. 

3. Buy X, Get Y Free (Cross-Product BOGO)

The “Buy X, Get Y Free” offer is particularly helpful for selling products across multiple categories. This BOGO offer works exactly like the generic BOGO deals. The only difference is that the gifted product is different from the purchased product here. This type of discount offer works great when you are introducing a new product or clearing the stock of slow-moving products.

Example: Buy any pair of running shoes and get a free pack of athletic socks.

Best for: Electronics, fashion items, SaaS product bundles, fitness gear, car accessories, etc.

Why it works: As customers receive a complimentary product for free, they perceive it as a valuable reward. 

4. Buy X, Get Y at a Discount (Cross-Product)

Just like the previous one, customers also get a discount on a different product after purchasing a specific product. This discount feature is especially effective for upselling multiple products. 

Example: Buy an iPhone and get 30% off on any charging adapter.

Best for: Electronics, kitchenware, hobby-related products, etc.

Why it works: Customers tend to buy more products to utilize the discount. It results in more sales for the eCommerce store owners.

5. Buy Two, Get One Free (Bulk-Based BOGO)

If you want to sell products in bulk, this “Buy Two, Get One Free” offer will be more beneficial for you. According to this BOGO offer, if someone purchases a certain amount of product, they will get the same product for free. But the amount of the gifted product will be different. This discount offer is especially effective in increasing the Average Order Value (AOV) of your eCommerce store. 

Example: Buy any two hair care products and get one free.

Best for: Groceries, books, stationery, beauty products, etc.

Why it works: This type of BOGO offer pushes the customers to purchase more products to unlock the reward.

6. Buy X Quantity, Get Y Quantity Free (Bulk-Based)

This discount offer is comparatively more flexible than the previous one. Here, buyers still get a product for free, but the product will be different. However, it also helps to increase the average order value of your website.

Example: Buy 5 protein bars, get 2 supplement packs for free.

Best for: Snacks, supplements, wellness products, etc.

Why it works: This BOGO strategy increases the bulk sales while reducing the cost of the offer.

7. Spend X Amount, Get a Free Product

This BOGO discount strategy is comparatively different than the previous discount types. Here, the discount offer is applied based on the cart price rather than the product count. So, customers need to reach a certain threshold to become eligible for this discount offer. 

Example: Spend $75 or more and get a free water bottle.

Best for: Sitewide SaaS sales, gift items, etc.

Why it works: It increases the average order value and encourages the shoppers to purchase the product add-ons. 

8. Spend X Amount, Get a Discount on Next Item 

This discount offer is almost similar to the previous one, but comes with a twist. Instead of getting a pre-specified product, customers can get a discount on any product on the website. That’s why this discount offer feels more appealing to the customers. 

Example: Spend $100 and get 30% off your next product.

Best for: Larger stores, chain restaurants, super shops, etc.

Why it works: This BOGO offer makes the customers feel like they have unlocked a great bonus deal. So, most of the time, customers try to reach a certain cart amount threshold to become eligible for the discount.

9. Buy from Category X, Get Product Y Free

If you want to offer a BOGO deal that isn’t limited to a specific product, then this is the best BOGO offer for you. This deal lets you run BOGO promotions on a specific category while offering a reward item from a different category.

Example: Buy any item from the “Outdoor Gear” category, and get a free thermos.

Best for: Seasonal product sales, physical product bundles, etc.

Why it works: This BOGO works great if you want to clear seasonal product stock by bundling those with a high-moving product.

10. Free Gift with Purchase

The free gift Offers are especially popular among shoppers who love to get surprises. According to this offer category, whenever someone purchases the certain product or a certain number of products, they will get a gift from the company. This type of surprise gift not only adds perception but also increases the number of loyal customers.

Example: Buy any online game from the store and get a free sticker pack.

Best for: Apparel, collectibles, lifestyle brands, technological products, etc.

Why it works: This BOGO deal mainly works by offering surprises. And who doesn’t love to get surprises?

11. Buy a Subscription, Get a Free Product

If you want a long-term return from the customers, this BOGO offer is ideal for you. This model encourages customers to purchase a subscription product in order to claim their free product. This model is especially popular among SaaS entrepreneurs and service providers.

Example: Subscribe to our monthly snack box and get your first tote bag free.

Best for: Selling SaaS subscriptions, membership plans, services, etc. 

Why it works: It reduces friction on first-time signups. Besides, if you can offer an effective gift to customers, it will attract new customers to purchase your subscription plan or services.

12. Buy One, Donate One (Cause-Based BOGO)

This cause-driven BOGO offer is ideal for socially conscious brands. With this model, every time a customer purchases a product, the seller donates an item or provides support for free to someone in need.

Example: Buy a pair of shoes, and we’ll donate one to a child in need.

Best for: Ethical brands, social enterprises, nonprofit campaigns, etc.

Why it works: Taps into emotional buying and strengthens brand values.

Well, these are the most common BOGO deals for the WooCommerce store owners. You don’t need to stick to just one of these offers. You can rotate them during multiple campaigns and test what works well with your target audience. Finally, choose the best one and implement it in your eCommerce store.

So, are you ready to create the best BOGO deal for your store? Let’s do it right away!

How to Create Buy One Get One Offers in WooCommerce (Step-by-Step)

Creating an offer is pretty straightforward in WooCommerce. But the problem arises when you want to create a buy one, get one discount offer. In this section, we are going to present the easiest process of creating a BOGO offer. 

Here’s the step-by-step process of creating a Buy One Get One (BOGO) offer for your WooCommerce store:

Step 1: Install the Required Plugins

You are probably already using WooCommerce, right? If not, it’s time to install WooCommerce. It will help you create a full-fledged, functional, and perfect online store. Then, you’ll need the Discountify plugin to create advanced discount offers. 

In short, you will need only two plugins to create an eCommerce website with discount functionalities. These are:

• WooCommerce and
• Discountify

The free versions of these plugins are already available in the WordPress plugin directory. Install and activate these plugins first, then proceed to the next step.

Step 2: Access the Discount Rules Page

Log in to your WordPress dashboard and click on the Discountify menu from the sidebar. Then, select the Discount Rules option. The Discount Rules page will look like this:

Image source: https://docs.wpbens.com/wp-content/uploads/2024/07/Discount-rules-homepage.png 

As you can see, there are no discount rules right now. But if you’ve previously created any discount rules, you will get a list of those here.

Step 3: Configuring BOGO Discount Rules

Click on the “Add New Discount Rules” button, and you will get the following fields to create a perfect BOGO discount.

Image source: https://docs.wpbens.com/wp-content/uploads/2024/07/Configure-BOGO-offer.png 

On this page, you have to configure the following options:

• Rules Type: Select the type of discount rules from the dropdown. So, you have to select the BOGO Offer from here.
• Enable Rules: Use this toggle button to activate or deactivate this particular discount rule.
• Discount Rules Name: Enter a name for this BOGO discount offer.
• Discount Label: Define the label that will be displayed for the discount on the cart page.
• Discount In: Specify whether you want to offer this discount on specific products or categories. 
• Filter By Product/Category: Choose the specific products or categories where you want to apply the discount.
• Discount Type: Choose whether you want to create a Buy X Get X or Buy X Get Y discount offer. 

By the way, you can create different types of Buy One Get One offers using Discountify. For example – 

• Buy X Get X – Shoppers will get the exact same product after purchasing one. It’s like getting two products by paying only for one.

Example 1: Buy a phone and get another for free.

Example 2: Buy 2 shirts and get 50% off on another shirt.

Example 3: Buy 3 pairs of sports shoes and get $100 off your next pair.

• Buy X Get Y – This offer allows customers to select a different product (Y) for free after purchasing product X. It expands their choices and adds value to their purchase.

In terms of Buy X Get Y, the discount offers might be like this:

Example 1: Buy 1 shirt, get 1 sunglass free.

Example 2: Buy 1 shampoo and get 50% off on conditioner.

Example 3: Buy 1 pizza and get $10 off crispy chicken.

• Discount: Set the conditions for your discount here. The available options are:
  • Minimum QTY: The minimum quantity of items required to qualify for the discount.
  • Maximum QTY: The maximum quantity of items eligible for the discount.
  • Discount QTY: Set the number of free items buyers will receive.
  • Discount Type: Select whether you want to offer a free product, a fixed discount, or a percentage discount.
  • Discount Number: Enter the discount amount you want to offer.

You can set as many conditions as you want by using the blue + icon.

Image source: https://docs.wpbens.com/wp-content/uploads/2024/07/Buy-X-get-X-adding-multiple-discounts.png 

• Discount Based on User Role (Pro): Use this toggle button to enable or disable the user role-based discount offers. If you enable this option, only the users with the selected roles can avail themselves of this discount.
• User Roles: Select the specific roles whom you want to offer this discount.

Once you’ve set up everything, click on the Save Changes button below. 

And that’s it! You’ve successfully created the discount offer for your WooCommerce store.

Step 4: Testing the BOGO Offer

After creating the BOGO offer, don’t forget to test it. So, go to the shop page and visit the specific product or product category where you’ve applied the discounts. There, you will get the discount labels and other discount-related information besides the product page. 

Image source: https://prnt.sc/QWP3-eigQrjI 

As you can see in this product, it displays the BOGO label and the discount rules. Thus, the buyers will clearly understand the discounts you are offering. That’s how you can create a BOGO discount using Discountify. 

If you need help with creating these discounts, feel free to check the Discountify documentation.

Tips to Make Your WooCommerce BOGO Offers Convert Better

Running a BOGO deal is easy. Making it actually convert? That’s where the strategy comes in. Here are some tips to make sure your offer grabs attention and drives results:

• Make the offer stupidly clear: A confused customer will never purchase your product. So, make sure that you’ve displayed every single discount information in plain sight. It may include what the deal is, what’s included, what’s not, and how long it lasts, etc.
• Trigger FOMO: Give your deal a ticking clock. You can add a countdown timer, or a message like “first 100 customers,” or tie it to a seasonal event. These type of messages triggers the FOMO tendency of the customers. And, the urgency caused by FOMO pushes people to act immediately.
• Use visuals that pop: The BOGO deals are special at every shop. So, it shouldn’t be hidden in the fine print. Use bold product badges, announcement bars, popups—whatever grabs eyeballs. Remember, if it looks exciting, it feels exciting!
• Tailor your deals to your audience: You must be familiar with your target audience. It will help you to give an offer that makes sense to them. Suppose you are selling gaming accessories online. So, offer a free mousepad, not a phone case. The more relevant the deal, the more likely they are to bite.
• Promote your offer: Never just drop an announcement banner on your website and hope for the best. Promote your BOGO through email newsletters, social media channels, homepages, product pages, carts, and checkouts. Make it impossible for your website visitors to miss.
• Leverage complementary products: You can sell the slow-moving products by bundling them with a top-selling product. Suppose you are selling a camera, then offer a lens as a complementary product. Selling a shampoo? Give away the conditioner. Even if you don’t want to offer free gifts, you can still offer an irresistible discount on those slow-moving products. Thus, the customers will definitely become interested in those products.
• Mobile-first experience: The current mobile commerce revenue is about 2.5 trillion USD. If you are still not thinking about optimizing the product page for mobile users, you are definitely missing a lot. So, make sure the BOGO messaging and functionality work perfectly on smartphones. You know, most of your customers are shopping via their smartphones, not a computer.
• Track BOGO performance: Use analytics to measure conversion rates, AOV, and cart value during the offer. This will not only help you monitor current sales but also assist a lot while making future planning and discount strategies.
• Try different BOGO campaigns: In a previous section, we have already explained different types of BOGO offers. You should play around with different types of BOGO offers like “Buy 1, Get 1 Free”, “Buy 2, Get 1,” “Buy 1, Get 50% Off Next,” or “Spend $75, Get Free Gift. Different formats work for different products and audiences. Test to find your sweet spot!
• Test and tweak constantly: BOGO isn’t a set-it-and-forget-it thing. Track constantly what’s working. Look at click maps, conversions, AOV, and adjust the format or targeting if it’s not hitting goals. Then, find out what’s wrong and optimize your deal accordingly. Only then you will get the best output from your customers.

Use these tips, stay bold with your offers, and let your business soar! Remember, never ever be afraid to experiment!

Frequently Asked Questions about WooCommerce BOGO

In this section, we’ve listed some common questions about the WooCommerce BOGO offer. Let’s take a look:

• How to create a BOGO on WooCommerce?

Use a prominent discount offer plugin such as Discountify to add BOGO offers in your WooCommerce store.

• Can I create BOGO offers without custom coding?

Yes, why not? You can set up BOGO deals without touching a single line of code by using Discountify. Simply create a BOGO deal, select products or product categories, set the deal conditions, and you’re good to go!

• Can I limit BOGO offers to certain products or categories?

Absolutely! Most BOGO plugins, such as Discountify, let you apply offers to specific products, categories, or even exclude certain items. So you stay in full control.

• Will the BOGO offer impact my profit?

Yes, positively! A smart BOGO setup will not only increase sales but also boost your profit. Here, you can utilize the BOGO offers like “minimum cart value” or a discount instead of being free. That’s how you will drive more sales, aka more profit!

• How do I track the success of a Buy One, Get One (BOGO) campaign?

You can use Google Analytics or other analytics plugins to check sales spikes, average order value, and conversion rates during the promo.

Wrapping Up

BOGO deals aren’t just another mere discount. It’s a smart way to grab attention, move products, and boost your WooCommerce store’s profit. Whether you’re clearing stock, launching something new, or just want to give your customers a reason to come back, BOGO delivers everything to you!

The best part? It’s flexible, easy to set up, and surprisingly effective when done right. In this blog post, we’ve covered what BOGO means, why it works, the different types you can try, how to set them up, and tips to make them actually convert.

Now it’s your turn to create one!

Got a question about running BOGO offers in WooCommerce? Drop it in the comments—we’re here to help. Or if you’ve already tried one, tell us how it went!

Ciao!