Many beginners think the default setup will let them succeed in the competitive e-commerce landscape.
That’s not true. The default setup is a foundation, not a complete solution to run a high-converting store.
You will need certain plugins to expand functionality, enhance user experience, boost sales, streamline store management and beat competitors.
To help you with that, we listed 10 must-have WooCommerce plugins. Each will add essential features missing from the default setup, vital for a competitive store.
Let’s dive in!
TL;DR: Top WooCommerce Must-Have Plugins at a Glance
Based on your store’s needs, you may need different plugins. But here we shortlisted plugins that every store should have:
- To Simplify Checkout Process: Quicker – speeds up checkout with one-click checkout, upsells, order bumps, and flexible fee options
- To offer discounts and dynamic pricing: Discountify – manages promotions and personalized pricing
- To track and optimize ads and analytics: Conversios – handles multi-channel tracking, feed sync, and campaign automation
Comparing of Must Have Plugins for WooCommerce
| Plugin Name | Best For | Key Features | Starting Price |
| Quicker | Improving the checkout process | Quick view for products, one-click checkout, and a multi-step checkout option | $29/y |
| FilterPlus | Advanced product filtering and sorting | Filtering by categories, price, attributes (color, size), and product ratings | $29/y |
| Discountify | Creating dynamic pricing and discount rules | Buy-one-get-one-free offers, bulk discounts, and conditional pricing rules | $29/y |
| LeadFunnel | ead capture and automated email marketing | Custom opt-in forms, contact segmentation, email campaign scheduling | |
| WooCommerce Cart Abandonment Recovery | Recovering lost sales from abandoned carts | Automated recovery emails, unique cart restoration links | Free |
| CartFlows | Creating high-converting sales funnels | Distraction-free checkout, one-click upsells, and sales funnel templates | $189/y |
| Stripe for WooCommerce | Offering a secure, feature-rich payment gateway | Accepts credit cards, Apple Pay, Google Pay, and buy now, pay later options | Free |
| Flexible Shipping | Setting up complex, conditional shipping rules | Shipping costs based on weight, cart total, or product quantity | $99/y |
| Customer Reviews for WooCommerce | Collecting and showcasing customer reviews | Automated review requests, photo/video reviews, and review reminder emails | $7.99/m |
| Conversios | Multi-channel analytics and tracking | Detailed customer and order reports, email automation insights, conversion tracking | $84.15/y |
What to Look for When Choosing a Must Have Plugin for WooCommerce
There are certain things that you need to look while getting plugins and extensions for your WooCommerce store:
- Compatibility and Updates: Your chosen plugin should work with the latest WooCommerce version. Also, make sure that the plugin receives regular updates to stay current.
- Functionality and Features: You won’t have to use tons of plugins for your store. Instead just install plugins that truly meet your specific needs and offer a comprehensive solution for that particular function.
- Performance Impact: You should never install a plugin that will slow down your site. Always try to use lightweight, well-optimized plugins for smooth performance.
- Support & Documentation: Check your chosen plugin’s support to ensure reliable customer assistance. Well-written documentation is also a valuable bonus for easy setup and troubleshooting.
- Reliability: Last but not least, look at your chosen plugin’s active installation count, user ratings and reviews, and update history. A plugin with good reviews is more trustworthy and stable.
Always keep all these things in your mind to choose the best WooCommerce for your store.
How We Tested & Selected These Plugins (Our Review Methodology)
While selecting plugins for WooCommerce, we followed these aspects:
- Feature Testing: Each plugin comes with a unique set of features and we explored them thoroughly. We wanted to make sure if each of them delivered what they promised and how useful they are.
- Ease of Use: We are big fans of plugins that are simple and easy to use. After installing each plugin, we checked whether the interface was easy to navigate, quick to set up, and hassle-free to use.
- Compatibility and Stability: We tested plugins with different WordPress versions, themes, and other WordPress plugins. This helped us ensure they run smoothly without conflicts or crashes.
- Performance & Speed: After setting up each plugin, we measured site load times and overall responsiveness. This helped us see if any plugin was slowing down the website.
- Support & Reliability: We reviewed the documentation, tutorials, and support responses. It gave us a clear idea of how dependable the plugin is in real-world situations.
We wanted to make sure store owners get plugins that are reliable, easy to use, and truly add value.
Expert Reviews of Must-Have WooCommerce Plugins
In this expert review section, you will find in-depth and necessary details of all of the listed plugins. Here will find:
- A quick look at what the plugin does and who it’s best for
- The standout features and benefits we noticed while testing
- Honest downsides or limitations you should be aware of
- A clear breakdown of the pricing structure
We just don’t just list plugins! We test them, explore their real-world impact, and then share insights that help you make smarter choices.
1. Quicker – Best For Simplifying Checkout Process
Quicker plugin can be the reason to reduce cart abandonment and increase conversions. It’s one of the best WooCommerce plugins for checkout that can simplify customers’ buying experience.
This one comes with a checkout field editor to let you add, remove, edit, and reorder fields. You can even show or hide fields conditionally on your WooCommerce checkout page.
Quicker also has a one-click checkout option to let customers purchase things with just a click. You can also enable quick view to allow users to preview products without leaving the page.
What’s Great About Quicker
- Add extra fees like service or delivery charges easily
- Promote related products at checkout with order bumps
- Show a mini cart for quick order review
- Set minimum or maximum order amounts to boost sales
- Let customers add products without reloading the page (Ajax add-to-cart)
- Offer conditional Cash on Delivery options
What to Be Aware Of
- The vast number of options might overwhelm beginners
- Features like multi-step checkout and purchase rewards are still in development
Pricing Details
Quicker plugin has a free version with basic features. It also has a paid version with two payment options: yearly ($29–$49) and lifetime ($59–$109), for different numbers of websites.
2. FilterPlus – Best for Advanced Product Filtering Options
FilterPlus is a filter plugin for WooCommerce that lets you set advanced filter options for your store. You can set filters for product attributes, price range, ratings, stock status, category, brand, color, and more.
It also supports AJAX-powered filtering, which lets customers see updated product results instantly without reloading the page.
Besides robust filtering, FilterPlus has a sorting feature as well. You can let your customers sort products by criteria such as brand, popularity, featured status, price, or alphabetically (A-Z/Z-A).
What’s Great About FilterPlus
- Display active filters with clear visual tags so users know what’s applied
- Reset filters button to clear all applied filters with a single click
- WooCommerce admin order filter to track orders by product and status
- SEO-friendly URLs that generate clean and indexable filter links
- Options to filter all content on your WordPress site, not just products
- Place filters vertically or horizontally with flexible column layouts to fit your store design
What to Be Aware Of
- Limited styling options in free version
- Performance may vary on very large stores with thousands of products
Pricing Details
Alongside the free version, FilterPlus offers a premium plan starting at $29 annually and $59 for a lifetime subscription.
3. Discountify – Best for Boosting Sales with Discounts
Discount is a great way to attract new customers or encourage repeat purchases. If you also want to increase your sales, Discountify is a WooCommerce plugin that lets you do that.
It’s one of the best WooCommerce discount plugins that allows you to create a wide variety of discount rules. For example, you can set percentage discounts on specific products, offer BOGO deals, run flash sales, or apply bulk purchase discounts..
Besides all that, Discountify allows you to create conditional discounts based on specific criteria, such as customer purchase history or total cart value.
The best part is that you can offer free gifts or products as a reward to customers for their purchases.
What’s Great About Discountify
- Dynamic and conditional pricing based on customer role, cart value and more
- Cart-based auto discounts that apply instantly without needing coupon codes
- Role-based discounts for wholesale buyers, VIPs, and more
- Shipping discounts and free shipping rules to reduce cart abandonment
- Product and variation-specific discounts targeting categories, products, or variations
- Visual rule builder with an easy-to-use interface
- Scheduled and seasonal campaigns for several events
What to Be Aware Of
- Some advanced features (like product bundle discounts or variable product discounts) are still upcoming
- No built-in A/B testing for discount rules
Pricing Details
You can try Discountify’s free version, which has a basic feature set. It also offers a premium version with annual pricing ($29 to $49) and lifetime pricing ($59 to $109).
4. LeadFunnel – Best for Capturing Leads Effectively
When it’s about growing sales, retaining customers and running smart marketing campaigns, you will need a plugin like LeadFunnel. This one lets you create high-converting email campaigns and automate follow-ups for your WooCommerce site.
To do that, LeadFunnel provides a set of features like built-in opt-in forms to capture leads, and tools for contact organization and targeted segmentation using lists and tags.
LeadFunnel also lets you schedule campaigns in advance, set recurring emails, and automate follow-ups.You can even perform A/B testing to optimize open rates and set post-campaign actions to better engage your audience.
What’s Great About LeadFunnel
- All-in-one solution combining email marketing, CRM, and lead capture
- Easily create and automate WooCommerce email campaigns
- Organize contacts with lists and tags for targeted marketing
- Schedule campaigns, set recurring emails, and automate follow-ups
- Intuitive interface suitable for beginners and experienced users
What to Be Aware Of
- Still in early development, some advanced features may have bugs or limitations
Pricing Details
5. WooCommerce Cart Abandonment Recovery – Best for Recovering Abandoned Carts
Cart abandonment is one of the biggest challenges for eCommerce stores, and WooCommerce Cart Abandonment Recovery can help solve it.
This plugin offers essential features to tackle cart abandonment, including capturing emails at checkout to send follow-up reminders, offer discounts, and guide shoppers back to their incomplete orders.
It also provides unique checkout links that take shoppers directly to where they left off. The best part is that you can even use the plugin’s ready-made follow-up email templates, so there’s no need to write them from scratch.
What’s Great About WooCommerce Cart Abandonment Recovery
- Generates unique checkout links that take customers back to their prefilled checkout page
- Creates limited-time discount coupons to encourage purchase completion
- Integrates with marketing tools via webhooks for easy automation
- Ensures GDPR compliance with optional checkout notices
- Provides detailed reports on recovered carts and revenue
What to Be Aware Of
- Relying solely on this plugin won’t address all causes of cart abandonment, like checkout UX
Pricing Details
WooCommerce Cart Abandonment Recovery is one of the best free WooCommerce plugin and it’s completely free to use.
6. CartFlows – Best for Creating High-Converting Sales Funnels
CartFlows is a sales funnel builder that helps you create high-converting checkout pages, order bumps, upsells, and complete sales funnels.
For checkout, CartFlows lets you design optimized pages that reduce friction and increase conversion rates. You can customize every element and choose from multiple layouts to create a professional checkout experience.
CartFlows even lets you add one-click upsells and order bumps directly on the checkout page to increase order value. More than that, it provides A/B split testing and detailed analytics so you can track performance and see what converts best.
What’s Great About CartFlows
- Access ready-made conversion templates and instant layouts for fast funnel creation
- Build complete multi-step sales funnels with ease
- Capture leads with built-in forms and opt-in tools
- Show dynamic, personalized offers to maximize engagement
- Get detailed analytics and insights to make data-driven decisions
What to Be Aware Of
- Advanced features like one-click upsells and A/B testing may require the Pro version
- Limited pre-built templates compared to other funnel builders like FunnelKit or WooFunnels
Pricing Details
CartFlows has three premium plans: two annual options ($189 for 10 sites and $299 for 30 sites) and a lifetime plan ($999). It also offers a free version for general use.
7. Stripe for WooCommerce – Best for Secure Multi-method Payments
The more you make the payment process easier and more secure, the more likely customers are to complete their purchase. And to ensure that nothing will be better than Stripe for WooCommerce.
It’s an official WooCommerce payment gateway that supports multiple payment methods, including credit and debit cards, as well as digital wallets like Apple Pay and Google Pay.
This plugin also supports a wide range of global and local payment methods like SEPA Direct Debit, iDEAL, Sofort, and Alipay. In short, the official Stripe for WooCommerce plugin is the ideal solution for fast and secure online transactions.
What’s Great About Stripe for WooCommerce
- Supports 23+ payment methods, including Apple Pay, Google Pay, and Stripe Link
- Offers Buy Now, Pay Later options like Klarna, Affirm, and Afterpay/Clearpay
- Includes local payment methods like Bancontact, iDEAL, SEPA Direct Debit, and Alipay
- Fully responsive checkout optimized for mobile, tablet, and desktop
- Powerful fraud detection with Stripe Radar using machine learning
- Supports subscriptions and recurring payments via WooCommerce Subscriptions
- Accepts in-person payments with Stripe Terminal or Tap to Pay on iPhone/Android
What to Be Aware Of
- Some advanced payment methods (e.g., Buy Now, Pay Later) may not be available in all countries
- Transaction fees vary by payment method and region
- Setup may be slightly technical for beginners
Pricing Details
Stripe for WooCommerce is a free plugin available for all types of use.
8. Flexible Shipping – Best for Custom Shipping Rules
WooCommerce’s default shipping settings are too basic as it offers only flat rates, free shipping, and local pickup options. For modern eCommerce stores, these options are often insufficient.
You will need a shipping plugin like Flexible Shipping to create custom shipping rules. This plugin lets you set shipping rules based on order weight, cart total, item quantity, or shipping zones.
You can even combine multiple conditions to create highly specific rules, like offering free shipping for certain products in a region or setting different rates for heavy orders.
What’s Great About Flexible Shipping
- Create custom rules by weight, total, item count, or shipping class
- Set free shipping thresholds by order total or product quantity
- Add extra costs like handling, insurance, or COD fees
- Combine conditions for complex shipping calculations
- Supports table rate shipping and all WooCommerce methods
- Works with popular plugins, multi-currency, and multilingual sites
What to Be Aware Of
- Adding multiple complex rules may slow down checkout calculations
- Free version has limited shipping class and conditional logic support
Pricing Details
Flexible Shipping offers both free and paid plans for all types of users. The Pro version starts at $99 for a single site, with additional licenses available for multiple sites.
9. Customer Reviews for WooCommerce – Best for Collecting Reviews
Reviews play a crucial role in influencing purchase decisions, and boosting the credibility of your WooCommerce store. If you are looking to collect and showcase feedback, try Customer Reviews for WooCommerce.
With this plugin, you can send automated or manual review reminders via email or WhatsApp after a purchase. You can also allow customers to add ratings, product image, and videos.
And to encourage customers to leave feedback, you can offer discount coupons or incentives. The best part is that it also adds a Q&A section on WooCommerce product pages, integrates with Google Shopping, and lets you import or export reviews.
What’s Great About Customer Reviews for WooCommerce
- Offers discount coupons or incentives to encourage reviews
- Boosts SEO with user-generated content and structured data
- Provides filtering, sorting, and tagging options for reviews
- Displays reviews in responsive layouts like grids, lists, or sliders
- Supports multiple languages for a global audience
What to Be Aware Of
- Automatic EU consent checkbox could confuse non-EU customers
Pricing Details
Customer Reviews for WooCommerce offers a free version for basic use, as well as paid plans: $7.99 per month or $59.99 per year.
10. Conversios – Best for Tracking Sales and Analytics
To simplify and automate a variety of digital marketing and analytics tasks, you will need a plugin like Conversios. This one plugin connects your store with all the major marketing platforms like GA4, Google Ads, Meta Pixel, Microsoft Ads, etc.
It’s like having a single mission control center for all of your online store marketing and analytics.
Besides that, Conversios can automate your entire product feed management. It will sync your products across multiple marketing channels, update inventory and pricing in real time, and optimize your listings to maximize sales.
What’s Great About Conversios
- Track 15+ WooCommerce events with GA4
- Real-time product sync across channels
- Server-side tracking for accurate data
- Manage Ads campaigns from WordPress
- Consent Mode v2 for privacy compliance
- Connect with Hotjar, Clarity, Crazy Egg
- Export reports and manage customer lists
What to Be Aware Of
- Advanced ad campaign management only in Pro version
- May require some technical understanding for optimal server-side tracking setup
Pricing Details
You can use Conversios’ free plan for basic marketing and analytics needs. This powerful WooCommerce plugin also has premium plans, which starts at $84.15 per year.
Closing Thoughts
In today’s competitive e-commerce landscape, you must leverage every available tool to succeed. And we believe our listed 10 must-have WooCommerce plugins will provide you with a strong competitive advantage.
We tried to list only necessary plugins that will enhance the customer experience, streamline operations and more. All the plugins are more than a tool and they are the investment in your business’s future.
Anyways, if you have any questions regarding anything about WooCommerce plugins, leave a comment. Also, if you think we missed a plugin or have a favorite of your own, feel free to share.
