Who doesn’t love BOGO offers?
The thrill of a BOGO (Buy One Get One) offer is simply undeniable. It instantly sparks excitement in shoppers’ hearts. Even the seasonal shoppers consider it like hitting the jackpot of savings!
However, the most important thing is that BOGO offers not only entice customers but also drive sales and enhance brand loyalty for your business. It also helps your business boost profit instantly by moving slow-selling products, increasing AOV (average order value), clearing out inventory, etc.
Today, we are going to present how to create a buy one get one discount offer and the benefits of BOGO to unlock the potential of this powerful marketing strategy. Let’s get started.
How To Create A Buy One Get One Discount Offer
Creating an offer is pretty straightforward in WooCommerce. But, the problem arises when you want to create a buy one get one discount offer. In this section, we are going to present the easiest process of creating a BOGO offer. Here’s the step-by-step process of it.
1. Installing the Required Plugins
You are probably already using WooCommerce, right? If not, it’s time to install WooCommerce. It will help you to create a full-fledged, functional, and perfect online store. Then, you’ll need the Discountify plugin to create advanced discount offers.
In short, you will need only two plugins to create an eCommerce website with discount functionalities. These are:
- WooCommerce and
- Discountify
Proceed to the next step after installing these plugins.
2. Setting Up BOGO Discount Rules
To create a BOGO discount rule, navigate to WP Dashboard > Discountify. There you will get the list of previously created discounts. Click on the “Add New Discount Rules” to create a new one.
Then, you have to input the name, label, product or category, discount type, etc. Simply input these data and click on the “Save Changes” button below. If everything goes alright, you can see this newly created rule in the discount list.
By the way, you can create different types of Buy One Get One offers using Discountify. For example –
- Buy X Get X – Shoppers will get the exact same product after purchasing one. It’s like getting two products by paying only for one.
- Buy X Get Y – This offer allows customers to select a different product (Y) for free after purchasing product X. It expands their choices and adds value to their purchase.
Besides, you can set the discount type as a fixed amount, percentage, and free product. Choose one that suits the best for your preference.
The BOGO offer is a pro feature of Discountify. Purchase Discountify Pro to create the Buy One Get One discount offer.
3. Testing the BOGO Offer
It’s time to check the BOGO offer we’ve just created. So, go to the shop page and visit the products. There you will get the discount labels and other discount related information.
As you can see in this product, it displays the BOGO label and the discount rules. Thus the buyers will clearly understand the discounts you are offering.
4. Promoting the BOGO Offer
An appropriate promotion has a huge impact on sales. So, creating a BOGO offer isn’t enough. You must promote the discount afterward. Here are some easiest methods to promote your BOGO offer and get the highest return.
- Email Newsletter: Send an Email newsletter to the subscribers. Because, it has the higher ROI than other marketing strategies.
- Implement Exit-intent Pop-ups: Add an exit-intent pop-up with eye-catching graphics to inform the shoppers about the BOGO offer right before they leave.
- Utilize Social Media Channels: If you have a significant amount of active social media followers, you may promote the BOGO offer via those social media channels.
- Influencer Collaboration: Collaborate with the proper influencers or bloggers in your niche to promote the BOGO offer to their audience.
These are the top organic processes of promoting your Buy One Get One discount offer. You can also run paid campaigns if needed.
5. Monitoring Performance for Making Adjustments
Promoting discount offers doesn’t mean your job is done! You must monitor the promotions to understand the performance of this offer. If you are getting enough sales, it clearly means that your BOGO offer promotion is successful. But, if you are not getting enough response, update the offer and promote it in a different way.
So, these are the steps of creating a Buy One Get One discount offer. Create your offer today and enjoy the sales boost!
Benefits of Offering the Buy One Get One Discount
Here are the top benefits of offering a Buy One Get One (BOGO) discount:
- Increases Sales: The BOGO offers initiate customers shopping spree. It results in more sales for you.
- Attracts New Customers: The Buy One Get One offers inspires the new customers to try your products. If they are happy with your product, they may convert into a regular customer!
- Higher Average Order Value (AOV): The Buy One Get One discount offers encourage customers to add more items to their cart to qualify for the discount. It overall increases the average order value.
- Sense of Urgency (FOMO): The limited-time BOGO deals create a sense of urgency among the shoppers. That’s why they tend to purchase the products more often before the offer expires.
- Clears Inventory: BOGO promotions can help clear out excess inventory or slow-moving products. It prevents stockpiling and minimizes losses.
- Customer Loyalty: The Buy One Get One discount offer increases customer loyalty and encourages repeat purchases.
- Encourages Larger Purchases: Customers may be inclined to purchase more items than initially intended to take advantage of the BOGO offer. It leads to larger order sizes.
- Improves Cash Flow: The increasing amount of sales obviously improves the cash flow by increasing overall sales volume and inventory turnover.
These are the top benefits of creating the Buy One Get One discount offer on your website.
Tips for Creating a Successful BOGO Campaign
We explained the top benefits of BOGO offer in the previous section. But you must promote the offers properly to get the best output of your BOGO offers. Here are some top tips to create a Buy One Get One Campaign.
- Focus on Graphics: Create visually appealing images and videos that will instantly grab the customer’s attention.
- Clear Explanation: You must clearly explain the BOGO offer on the product page and shopping page. Thus the shoppers will understand what they should expect from this offer.
- Offer Promotion: Use different marketing channels (emails, social media, paid campaigns, etc) to announce and promote your Buy One Get One discounts.
- Track Your Results: Monitor the performance of your marketing campaigns to understand its effectiveness and make adjustments if needed.
Implement these tips on your BOGO campaign. Hopefully, it will help you to get the best result from the camapign.
Final Words
The BOGO offers can be a game-changer for your WooCommerce store. If you can create a Buy One Get One discount offer properly, it will drive sales, attract new customers, and enhance brand loyalty.
So, whether you’re a seasoned marketer or a budding entrepreneur, don’t underestimate the potential of BOGO deals. Create a Buy One Get One discount offer today, promote this offer, and enjoy the ultimate growth of your online store!
