Own an eCommerce business? Then you already know how a well-timed discount can work like magic on your sales!
Whether you want to get more sales, reward the loyal customers, or clear out the existing inventory, a discount works everywhere. But, do you know the real challenge? Finding the perfect discount rule to make your WooCommerce store shine.
In this article, we’ll walk through real-world examples of discount rules you can apply to your store. Whether you’re after a simple promotion or a more advanced setup, these examples will help you get started quickly and confidently.
Let’s start exploring.
1. Storewide Flat or Percentage Discount
The storewide discounts are basically the most impactful discounts ever! It’s an unconditional discount across the whole store. You can offer either a flat discount or a percentage discount.
Example
- 25% discount on all the products in the store
- Flat $10 off on everything
Why It Works
This discount rule is especially effective in increasing the overall sales volume or clearing out the existing inventories.
How to Set It Up
You can create a storewide global discount by using the “Simple Discount” option of Discountify. In your WordPress dashboard, go to Discountify > Discount Rules > Add New Rules. From the discount rules creation page, just choose the “Simple Discount” as the Rules Type, select the Discount Type, and finally set the discount amount. That’s it!
2. Bulk Quantity Discount
The bulk quantity discounts are perfect when you want to encourage customers to purchase more products within a single order.
Instead of offering a flat discount to everyone, this discount rule adds an additional condition for the shoppers. To avail this discount, shoppers must purchase a specific quantity of the product. It not only rewards the large purchasers but also increases the average order value (AOV) for the store owners. So, it’s a win-win situation for both!
Example
- Buy 2–5 items and get 10% off
- Buy 6–10 items and get 15% off
- Buy 10+ items and get 20% off
Why It Works
The bulk quantity discounts are the most preferred discount types for the wholesale customers who frequently buy in large volumes. It also works well for certain types of products that tend to sell better with bulk offers. It could be something like office supplies, heavy-industry merchandise, food items, etc. This type of discount motivates customers to spend more to unlock a better deal.
How to Set It Up
You can create a storewide global discount by using the “BOGO Offer” option of Discountify. In your WordPress dashboard, go to Discountify > Discount Rules > Add New Rules. From the discount rules creation page, just choose the “BOGO Offer” as the Rules Type and set the discount conditions as follows:
- Minimum QTY: 2
- Maximum QTY: 5
- Discount Type: Percentage
- Discount Number: 10
Once saved, the rule will automatically apply based on the product quantity.
3. Buy One Get One (BOGO) Discount Offer
The Buy One Get One or BOGO deal might be the most popular discount category among the WooCommerce store owners. As the name suggests, when customers purchase a specific product, they will get another for free or at a discounted price.
Example
- Buy 1 T-shirt, get another free
- Buy 2 mugs, get the 3rd one at 50% off
- Buy 5 sketchbooks, get a pencil for free
Why It Works
The BOGO deals trigger a strong psychological incentive. It makes the customer feel like they are getting more by spending the same amount of money. So, it leads to a higher conversion rate and often larger cart sizes. It’s also a great way to move inventory fast.
How to Set It Up
You can set up a BOGO offer by using the “BOGO Offer” option in Discountify. From your WordPress dashboard, go to Discountify > Discount Rules > Add New Rules. The most important part is choosing the BOGO Discount Type. You can either choose ‘Buy X Get X’ or ‘Buy X Get Y’. Then set the conditions accordingly, and you are good to go. If you need help with it, please check out the official BOGO discount creation documentation.
4. Category-Based Discount
The category-based discounts let you target specific product groups in your store instead of applying a site-wide discount. This discount type is perfect when you want to promote a particular category. It could be something like seasonal collections, bestseller books, or new products. You can offer a flat or percentage discount on selected categories by using a discount management plugin like Discountify.
Example
- 20% off on all winter clothing
- Flat $15 off electronics
Why It Works
Category-based discounts are particularly important for running targeted promotional campaigns. If you want to highlight a seasonal product or increase sales in a slow-moving category, the category-based discount is the best choice for you.
How to Set It Up
You can create a category-based discount effortlessly using Discountify. To do so, navigate to your WordPress dashboard and go to Discountify > Discount Rules > Add New Rules. From the rules creation page, select Category as the discount. Then choose the specific categories, discount type (flat or percentage), and enter additional conditions. Once everything is completed, save the discount rules.
5. User Role-Based Discount
Loyal customers are a blessing for every WooCommerce business owner. And, you can offer something extra for those customers by utilizing the user role-based discount offers. You can create specific promotional deals and reward special customers like the wholesale buyers, VIP members, subscribers, etc.
Example
- Wholesale users get 30% off all products
- VIP members enjoy an extra $20 off
Why It Works
These discounts make your customer feel valued and appreciated in your store. So, it will help you to increase customer retention, encourage loyalty, and build a stronger bond with the customers.
How to Set It Up
In your WordPress dashboard, go to Discountify > Discount Rules > Add New Rules. From the rules creation page, find the ‘Customer Roles’ option and you can select the specific customer role or even specific customers from there.
6. Discount based on Total Spend
This discount rule rewards customers based on how much they spend in a single order. The more they spend, the better the deal they get. You can set a fixed discount or a percentage off once the order total crosses a certain amount.
Example
- Spend $400 or more and get 10% off
- Spend $500 or more and get $60 off
Why It Works
This type of discount creates a spending goal and encourages customers to spend more on your website. So, it increases average order value and reduces cart abandonment.
How to Set It Up
In your WordPress dashboard, go to Discountify > Discount Rules > Add New Rules. From the rules creation page, select the Rules Type as ‘Total Spend’ and configure the rest of the conditions accordingly. If you need any help regarding this, follow our documentation.
7. Time-Limited Flash Sale
If you want to create FOMO among the customers, you can utilize the time-limited flash sale tactics. These are usually short and urgent promotions that run for a specific period. It could last from a few hours to several days. Most of the WooCommerce store owners offer this discount on holidays, anniversaries, or other campaigns.
Example
- 40% off sitewide for the next 24 hours
- Buy 2, get 1 free—only valid this weekend
Why It Works
The limited-time flash sales create urgency among the customers and create an urge to purchase faster.
How to Set It Up
While creating a discount offer, you will get an option titled ‘Discount Rules Validation Period’. This feature is available at every discount type in the end. Set the time period, and your offer will be valid only for that time.
8. Product Bundle Discount
The product bundle discounts allow you to group multiple items together and offer them at a reduced price. This rule works well when you want to sell complementary products as a package. Bundling multiple products together encourages customers to buy more in one go while feeling like they’re getting a better deal.
Example
- Buy a laptop & mouse and get a flat $30 off
- Get 3 skincare products for $50 (originally $65)
Why It Works
Bundles increase the overall cart value and help move related or lower-selling items. It also gives a sense to the customers that they are getting more products at a discounted price.
9. Free Shipping on Minimum Spend
Shipping costs are one of the biggest reasons for cart abandonment. Offering free shipping after a certain order amount is one of the simplest yet most effective discount strategies. It encourages customers to add more items to their cart just to reach the free shipping threshold.
Most importantly, you don’t even need to offer discounts here. Simply remove the shipping or delivery cost, and customers will add more products to their cart to get the free shipping offer.
Example
- Free shipping on orders over $500
- Spend $100 and get free express delivery
Why It Works
When customers know they can avoid the delivery or shipping charge only by spending a bit more, they’re more likely to purchase more products. It gives them a sense of getting more products as well as avoiding the shipping charge.
How to Set It Up
To configure this discount type in Discountify, go to Discountify > Settings and enable the Shipping Cost Discount option. There, you can set the Cart amount and shipping cost. If you want to offer free shipping, simply put zero (0) as the shipping cost. If you need help with creating this discount offer, follow our official documentation.
10. Coupon-Activated Discount
The coupon-activated discounts require customers to enter a specific code at checkout to get a discount offer. This method gives you full control over who gets the discount and when. You can share the coupon via email, social media, or on-site banners, and make it great for targeted campaigns or limited-time offers.
Example
- Use code SAVE20 to get 20% off
- Apply 35OFF at checkout to get 35% off storewide
Why It Works
The unique discount coupons make the customers feel like they’re getting something special. Most of the time, the eCommerce store owners use this discount strategy to join the users on the mailing list, reduce cart abandonment, etc.
How to Set It Up
You can set up the coupon from the WooCommerce settings. Go to WordPress Dashboard > Marketing > Coupons and configure it accordingly. If you need help, follow our official coupon discount documentation.
These examples are just the start! Tailor them to your store’s goals, customers’ personas, and watch your customers respond. Need help setting these up? Follow the Discountify documentation to set these up properly.
How to Get the Most Out of Your Discount Rules
Want your discounts to actually drive results? Here are some practical tips to make sure your discount rules work effectively and bring real value to your store:
- Promote Clearly: Use sale badges, pricing tables, or cart messages to highlight offers.
- Test and Monitor: Track which rules drive the most sales and adjust as needed.
- Avoid Over-Discounting: Set conditions (e.g., exclude sale items) to protect profits.
- Use Plugins: Must use a good discount plugin like Discountify to offer advanced discounts to your customers.
Final Words
Discounts are more than just price cuts. These are strategic tools to boost sales, clear inventory, reward loyal customers, and attract new ones. With the right WooCommerce discount rules in place, you can drive more conversions and increase your average order value without hurting your profit.
Hopefully, the WooCommerce discount rules examples presented here will help you choose the best discount offer for your target customers. With tools like Discountify, setting up these rules is quick and easy.
However, don’t just publish a discount and let it run on autopilot. Always monitor the discount performance and update it accordingly. So go ahead, experiment with different strategies, and turn your store’s discounts into powerful sales drivers.
